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Apple now lets apps send ads in push notifications - The Verge

https://www.theverge.com/2020/3/4/21165087/ios-apple-push-notification-advertising-marketing-now-allowed-app-store

long as users agree to receive the ads first.

The change follows a couple incidents over the past two years in which Apple bent its own rules by sending out push notifications that read a lot like ads. Since other companies’ apps could be banned or have their push notification privileges revoked for that behavior, the moves were criticized as another example of Apple getting away with special treatment because it controls the platform.