https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea
Google can choose to dismantle the old scaffolding for surveillance without replacing it with something new and uniquely harmful.
We emphatically reject the future of FLoC. That is not the world we want, nor the one users deserve. Google needs to learn the correct lessons from the era of third-party tracking and design its browser to work for users, not for advertisers.