I don’t want to log in to your website - The Verge

There is a new trend among websites where they want my email address before I’m allowed to read their free content. While I sympathize with the struggles of the media business, I am just going to point out something obvious: not reading is easier than reading — and way easier than logging in.

And confidential to Substack: if I have clicked into a newsletter on the web, blocking my view of the thing I’m trying to read with a subscription pop-up isn’t going to make me more likely to subscribe. It just means I’m probably not going to read the newsletter.