Meta dealt blow by EU ruling that could result in data use ‘opt-in’ - Meta - The Guardian

https://www.theguardian.com/technology/2023/jan/04/meta-dealt-blow-eu-ruling-data-opt-in-facebook-instagram-ads

“This is a huge blow to Meta’s profits in the EU,” he said. “People now need to be asked if they want their data to be used for ads or not. They must have a ‘yes or no’ option and can change their mind at any time.