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Ford Seeks Patent for Tech That Listens to Driver Conversations to Serve Ads

https://therecord.media/ford-patent-application-in-vehicle-listening-advertising

Ford Motor Company is seeking a patent for technology that would allow it to tailor in-car advertising by listening to conversations among vehicle occupants, as well as by analyzing a car’s historical location and other data, according to a patent application published late last month.

Ford quietly walked away from another controversial patent application last October after a firestorm of criticism for its plans for a system that would commandeer vehicles whose owners were late to pay and allow them to repossess themselves.